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New owner is planning a major relaunch and expansion of the sunscreen brand in 2025.
November 18, 2024
By: Christine Esposito
Editor-in-Chief
MY Imports USA LLC (AMG Brands) is has entered into an accord to acquire the Bain de Soleil brand. The company plans to reintroduce the suncare line to the market by Q2 of 2025, with products available across mass, drug and beauty channels. The Teaneck, NJ-based company plans to expand Bain de Soleil into new categories including SPF lip balms, skincare and hair care. No purchase price was disclosed at press time. The Bain De Soleil brand was shelved by Bayer in 2019. The future owners ...
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